{"id":2306,"date":"2016-06-09T16:08:49","date_gmt":"2016-06-09T16:08:49","guid":{"rendered":"https:\/\/www.newvisiondisplay.com\/ch\/?p=2306"},"modified":"2021-11-29T22:17:50","modified_gmt":"2021-11-29T22:17:50","slug":"transflective-lcds","status":"publish","type":"post","link":"https:\/\/www.newvisiondisplay.com\/ch\/transflective-lcds\/","title":{"rendered":"Transflective LCDs &#8211; A Sunlight Readable Solution"},"content":{"rendered":"\n<p><strong><em>By Frank Jammers (FAE for Europe) and <a class=\"inbound-track-link\" href=\"https:\/\/www.newvisiondisplay.com\/ch\/about-us\/management-team\/dr-matthias-pfeiffer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matthias Pfeiffer<\/a> (CTO) at New Vision Display<\/em><\/strong><\/p>\n\n\n\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-transflective-tft-cell-architecture\" data-level=\"2\">Transflective TFT cell architecture <\/a><\/li><li><a href=\"#h-how-do-transflective-tfts-work\" data-level=\"2\">How do transflective TFTs work? <\/a><\/li><li><a href=\"#h-nvd-s-transflective-tft-display-manufacturing-capabilities\" data-level=\"2\">NVD&#8217;s transflective TFT display manufacturing capabilities<\/a><\/li><li><a href=\"#h-related-topics\" data-level=\"2\">Related Topics<\/a><\/li><\/ul><\/div>\n\n\n\n<p>For many years now, transmissive TFT displays have been the dominating technology in visualization. With more and more screens being used outdoors and in portable applications, sunlight readability has become a critical factor in the display market. One way many <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/products\/lcd-displays\/\">LCD manufacturers<\/a> address this issue is to increase the display\u2019s backlight luminance. Although this works well for many applications, it also increases the power consumption and bulkiness of the display making it a non-ideal solution for some portable or small-size applications. <\/p>\n\n\n\n<p>As an alternative to high-brightness TFTs, New Vision Display offers transflective TFT solutions which offer readability in any lighting condition without increasing power consumption or bulkiness. However, the more complex structure of transflective displays increases the manufacturing costs.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"h-transflective-tft-cell-architecture\" style=\"color:#286390\"><strong>Transflective TFT cell architecture <\/strong><\/h2>\n\n\n\n<p>Simple, low-resolution LCDs routinely are offered in <a class=\"inbound-track-link\" href=\"https:\/\/www.newvisiondisplay.com\/ch\/lcd-modes\/\" target=\"_blank\" rel=\"noopener noreferrer\">reflective, transmissive, and transflective (partially transmissive and partially reflective) modes<\/a>. This is achieved simply by choice of the reflector behind the display, which is usually attached to the rear polarizer. This method is not feasible for TFT displays due to the inherently much lower transmission of these devices. <\/p>\n\n\n\n<p>Transflective TFT displays have a unique cell architecture compared to standard TFT display modules. This is necessary to accommodate for the fact that, in transmissive mode, light passes only once through the liquid crystal layer before reaching an analyzer, while in reflective mode it passes the liquid crystal layer twice. <\/p>\n\n\n\n<p>In the transflective cell architecture, every single pixel is divided into a transmissive and a reflective section. The reflective sections are based on a polymer film with micro-metal mirrors within the glass cell. The size and partition of both transmissive and reflective sections are flexible and depend on the desired focus of the final display. Typically, the liquid crystal layer thickness in the reflective part is only half of the cell gap in the transmissive part. The front polarizer acts as both polarizer and analyzer for the reflective portion of each pixel. This requires selection of a liquid crystal mode that works with parallel polarizers, unlike transmissive displays where the polarizer and analyzer are usually crossed. Furthermore, in order to achieve satisfactory picture performance in reflective mode, the front surface reflection must be suppressed, which is achieved by coating an anti-reflective or an anti-glare layer on the front polarizer.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-2255 size-full\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/Transflective-TFT-Diagram.png\" alt=\"Transflective TFT Diagram\" class=\"wp-image-2255\" width=\"570\" height=\"427\" srcset=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/Transflective-TFT-Diagram.png 711w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/Transflective-TFT-Diagram-300x225.png 300w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/Transflective-TFT-Diagram-700x525.png 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><figcaption>Illustration 1 &#8211; The transflective LCD cell architecture<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"h-how-do-transflective-tfts-work\" style=\"color:#286390\"><strong>How do transflective TFTs work? <\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Within transflective LCDs, transmissive and reflective modes work together for enhanced performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>In dimly lit environments, the display&#8217;s <em>transmissive mode <\/em>is dominant:<\/strong> Light emitted from the display\u2019s backlight illuminates the display image for the viewer (see Image 2 below).<\/li><li><strong>In bright environments, such as direct sunlight, the display&#8217;s <em>reflective mode<\/em> is more dominant:<\/strong> The display image is illuminated via bright ambient light reflected off the internal mirror structure, rather than emitted light from the module&#8217;s backlight (see Image 3 below). <\/li><\/ul>\n\n\n\n<p>The reflective mode thereby provides tremendous power savings, an especially useful feature for battery-operated devices such as mobile terminals and handsets. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2775-1024x683.jpg\" alt=\"sunlight readable TFT\" data-id=\"2254\" data-full-url=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2775-e1636042976590.jpg\" data-link=\"https:\/\/www.newvisiondisplay.com\/ch\/5d3_2775\/\" class=\"wp-image-2254\"\/><figcaption class=\"blocks-gallery-item__caption\">Image 2: Transflective display in dim light<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"436\" src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/angle.png\" alt=\"Transflective LCD in bright sunlight\" data-id=\"2253\" data-full-url=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/angle.png\" data-link=\"https:\/\/www.newvisiondisplay.com\/ch\/angle\/\" class=\"wp-image-2253\" srcset=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/angle.png 500w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/angle-300x262.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"blocks-gallery-item__caption\">Image 3: Transflective display in bright sunlight<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"h-nvd-s-transflective-tft-display-manufacturing-capabilities\" style=\"color:#286390\"><strong>NVD&#8217;s transflective TFT display manufacturing capabilities<\/strong><\/h2>\n\n\n\n<p>The major difference to other manufacturer\u2019s transflective LCD products is that NVD combines the sunlight readability with its wide viewing angle technology, <em>Amplified Intrinsic Fringe-Field<\/em> (AIFF), which is a variation of Multi-Vertical-Alignment (MVA). The result is stunning viewing angles of typically 80 degrees into all four directions and under all environmental light conditions. <\/p>\n\n\n\n<p>The contrast ratio in reflective mode is still 30:1 versus 300:1 in transmissive mode. Color gamut is specified with 60% coverage of the NTSC triangle and the liquid crystal\u2019s response time is 30ms from black to black.<\/p>\n\n\n\n<p>The operating temperature range is designed at -30 to +80 degrees Celsius. Storage temperature is even larger from -40 to +90 Celsius so that the product easily complies with outdoor and industrial requirements. 2\u201d, 3.5\u201d and 4.3\u201d are pre-tooled.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#286390\"><strong>Transflective LCD applications<\/strong><\/h2>\n\n\n\n<p>Transflective TFT display modules can be manufactured in a wide range of sizes and for diverse applications. NVD focuses its efforts in transflective displays on portable applications, currently up to 4.3 inches with resolutions in the 230ppi range. Other sizes are available as custom designs. <\/p>\n\n\n\n<p>Target applications for transflective TFTs \u2013 to name a few &#8211; include mobile <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/markets\/pos\/\">payment terminals<\/a>, <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/markets\/pos\/\">credit card readers<\/a>, <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/markets\/industrial\/\">portable monitors<\/a>, <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/markets\/marine-outdoor\/\">navigation devices<\/a>, <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/markets\/industrial\/\">diagnostic equipment<\/a>, <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/markets\/marine-outdoor\/\">outdoor recreational products<\/a>, <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/markets\/medical\/\">medical products<\/a>, and high-end <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/markets\/white-goods\/\">appliances<\/a>. <\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#286390\"><strong>Looking for guidance? NVD can help.<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.newvisiondisplay.com\/ch\/locations\/\">Call one of our LCD experts<\/a> to discuss your project, or complete the below contact form and we&#8217;ll put you in touch with the right representative. We look forward to helping you choose the right display solution for your application. <\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f63-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"63\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ch\/wp-json\/wp\/v2\/posts\/2306#wpcf7-f63-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"63\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f63-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" 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name=\"request\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-12 col-submit\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner button\" id=\"form-submit\" type=\"submit\" value=\"\u63d0\u4ea4\/\u9001\u51fa\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-left has-text-color wp-block-heading\" id=\"h-related-topics\" style=\"color:#286390\"><strong>Related Topics<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-fedeb29\" data-block-id=\"fedeb29\"><style>.stk-fedeb29-container .stk-img-wrapper{width:100% !important}.stk-fedeb29 .stk-block-posts__title a{font-size:16px !important;color:#08334e !important;font-weight:bold !important}@media screen and (max-width:1023px){.stk-fedeb29 .stk-block-posts__title a{font-size:16px !important}}.stk-fedeb29{--stk-columns:4 !important}<\/style><div class=\"stk-inner-blocks stk-content-align stk-fedeb29-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fedeb29-container stk--no-background stk--no-padding\"><article><a href=\"https:\/\/www.newvisiondisplay.com\/ch\/types-of-lcd-technology\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/03\/LCD-Alphabet-Soup-Image.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"LCD Alphabet Soup\" srcset=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/03\/LCD-Alphabet-Soup-Image.jpg 1000w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/03\/LCD-Alphabet-Soup-Image-300x300.jpg 300w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/03\/LCD-Alphabet-Soup-Image-150x150.jpg 150w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/03\/LCD-Alphabet-Soup-Image-768x768.jpg 768w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/03\/LCD-Alphabet-Soup-Image-700x700.jpg 700w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/03\/LCD-Alphabet-Soup-Image-940x940.jpg 940w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/a><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/www.newvisiondisplay.com\/ch\/types-of-lcd-technology\/'>LCD Alphabet Soup: Understanding Types of LCD Technology<\/a><\/h3><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fedeb29-container stk--no-background stk--no-padding\"><article><a href=\"https:\/\/www.newvisiondisplay.com\/ch\/nvd-announces-sun-vision-display-reflective-lcd-computer-monitor\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/02\/Linkedin-Post_computer-monitor_1000x1000.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Sun Vision Display 32&quot; color RLCD computer monitor\" srcset=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/02\/Linkedin-Post_computer-monitor_1000x1000.jpg 1000w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/02\/Linkedin-Post_computer-monitor_1000x1000-300x300.jpg 300w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/02\/Linkedin-Post_computer-monitor_1000x1000-150x150.jpg 150w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/02\/Linkedin-Post_computer-monitor_1000x1000-768x768.jpg 768w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2022\/02\/Linkedin-Post_computer-monitor_1000x1000-700x700.jpg 700w, 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size-full wp-post-image\" alt=\"Multiplex Addressing\" srcset=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Multiplex-Addressing-e1633098297294.jpg 382w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Multiplex-Addressing-e1633098297294-150x150.jpg 150w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Multiplex-Addressing-e1633098297294-300x300.jpg 300w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure><\/a><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/www.newvisiondisplay.com\/ch\/multiplex-addressing\/'>What is multiplex addressing?<\/a><\/h3><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fedeb29-container stk--no-background stk--no-padding\"><article><a href=\"https:\/\/www.newvisiondisplay.com\/ch\/birefringence\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"321\" src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Light-direction.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"light waves in birefringent medium\" srcset=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Light-direction.jpg 481w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Light-direction-300x200.jpg 300w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/figure><\/a><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/www.newvisiondisplay.com\/ch\/birefringence\/'>How the Birefringence of Liquid Crystals Affects Polarization<\/a><\/h3><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fedeb29-container stk--no-background stk--no-padding\"><article><a href=\"https:\/\/www.newvisiondisplay.com\/ch\/how-do-lcds-work\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"454\" src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Schematic-view-and-cross-section-of-a-simple-LCD-cell-e1560883932918.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Layers of an LCD display\" srcset=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Schematic-view-and-cross-section-of-a-simple-LCD-cell-e1560883932918.jpg 505w, https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2019\/06\/Schematic-view-and-cross-section-of-a-simple-LCD-cell-e1560883932918-300x270.jpg 300w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/figure><\/a><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/www.newvisiondisplay.com\/ch\/how-do-lcds-work\/'>How Do LCDs Work?<\/a><\/h3><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fedeb29-container stk--no-background stk--no-padding\"><article><a 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src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2020\/12\/IMG_7917-scaled-e1631134151983.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Custom flex tail\" \/><\/figure><\/a><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/www.newvisiondisplay.com\/ch\/standard-vs-custom-display-modules\/'>Standard vs custom display modules \u2013 what\u2019s better for your project?<\/a><\/h3><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fedeb29-container stk--no-background stk--no-padding\"><article><a href=\"https:\/\/www.newvisiondisplay.com\/ch\/clean-electronic-device-display\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2017\/09\/shutterstock_260173838-e1505272842937.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"LCD manufacturer\" \/><\/figure><\/a><h3 class=\"stk-block-posts__title has-text-color\"><a href='https:\/\/www.newvisiondisplay.com\/ch\/clean-electronic-device-display\/'>How to clean your electronic device display<\/a><\/h3><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/www.newvisiondisplay.com\/ch\/transflective-lcds\/\"\n  },\n  \"headline\": \"Transflective LCDs \u2013 A Sunlight Readable Solution\",\n  \"image\": \"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801.jpg\",  \n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"New Vision Display\",\n    \"url\": \"https:\/\/www.newvisiondisplay.com\/ch\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"\",\n   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With more and more screens being used outdoors and in portable applications, sunlight readability has become a critical factor in the display market. One way many LCD manufacturers address this issue is to increase the display\u2019s backlight luminance. Although this works well for many applications, it also&#8230;&nbsp;<br \/> <a class=\"readmore\" href=\"https:\/\/www.newvisiondisplay.com\/ch\/transflective-lcds\/\">Read More<\/a><\/p>\n","protected":false},"author":5,"featured_media":2256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1978,2014],"tags":[2004,1994,2011],"class_list":{"0":"post-2306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lcd-displays","8":"category-sunlight-readability","9":"tag-custom-display","10":"tag-sunlight-readability","11":"tag-transflective-lcd","12":"entry"},"featured_image_urls_v2":{"full":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801.jpg",4081,2721,false],"thumbnail":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-150x150.jpg",150,150,true],"medium":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-768x512.jpg",768,512,true],"large":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801.jpg",1536,1024,false],"2048x2048":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801.jpg",2048,1366,false],"post-thumbnail":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-300x300.jpg",300,300,true],"project-thumbnails":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-300x300.jpg",300,300,true],"category-thumb":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-300x200.jpg",300,200,true],"home-thumb-med":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-700x467.jpg",700,467,true],"home-thumb-small":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-600x400.jpg",600,400,true],"home-thumb-big":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-940x627.jpg",940,627,true],"slide-head":["https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801-1920x1280.jpg",1920,1280,true]},"post_excerpt_stackable_v2":"<p>By Frank Jammers (FAE for Europe) and Matthias Pfeiffer (CTO) at New Vision Display Estimated reading time: 5 minutes Table of contentsTransflective TFT cell architecture How do transflective TFTs work? NVD&#8217;s transflective TFT display manufacturing capabilitiesRelated Topics For many years now, transmissive TFT displays have been the dominating technology in visualization. With more and more screens being used outdoors and in portable applications, sunlight readability has become a critical factor in the display market. One way many LCD manufacturers address this issue is to increase the display\u2019s backlight luminance. Although this works well for many applications, it also increases the&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.newvisiondisplay.com\/ch\/category\/lcd-displays\/\" rel=\"category tag\">LCD Displays<\/a>, <a href=\"https:\/\/www.newvisiondisplay.com\/ch\/category\/sunlight-readability\/\" rel=\"category tag\">Sunlight Readability<\/a>","author_info_v2":{"name":"NVDisplay","url":"https:\/\/www.newvisiondisplay.com\/ch\/author\/nvdisplay\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transflective LCDs - A Sunlight Readable Solution | New Vision Display<\/title>\n<meta name=\"description\" content=\"NVD&#039;s transflective LCDs offer improved readability in any lighting condition without increasing power consumption or bulkiness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newvisiondisplay.com\/ch\/transflective-lcds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transflective LCDs - A Sunlight Readable Solution\" \/>\n<meta property=\"og:description\" content=\"NVD&#039;s transflective LCDs offer improved readability in any lighting condition without increasing power consumption or bulkiness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newvisiondisplay.com\/ch\/transflective-lcds\/\" \/>\n<meta property=\"og:site_name\" content=\"\u65b0\u8f89\u5f00\u79d1\u6280\uff08\u6df1\u5733\uff09\u6709\u9650\u516c\u53f8\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/newvisiondisplayinc\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-09T16:08:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-29T22:17:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newvisiondisplay.com\/ch\/wp-content\/uploads\/2016\/05\/5D3_2801.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4081\" \/>\n\t<meta property=\"og:image:height\" content=\"2721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"NVDisplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NVDisplay\" \/>\n<meta name=\"twitter:site\" content=\"@NVDisplay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NVDisplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.newvisiondisplay.com\\\/ch\\\/transflective-lcds\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.newvisiondisplay.com\\\/ch\\\/transflective-lcds\\\/\"},\"author\":{\"name\":\"NVDisplay\",\"@id\":\"https:\\\/\\\/www.newvisiondisplay.com\\\/ch\\\/#\\\/schema\\\/person\\\/dd59f23b304cc2939df5e0050c842200\"},\"headline\":\"Transflective LCDs &#8211; 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